With iPhone, the iPad and the MacBook Air, the Apple has been very successful over the past years favourable reviews. Nobody had ever thought that a tech company struggling a decade ago would be now world’s most valued. But all this grading does not come without the flaws. Apple has weaknesses to address, which are:
1. The cloud: The claim of iPad 2 being a “post-PC” device is not genuine because one still has to plug it into a computer to activate and sync it. Apple should think about the cloud like Google for removing these PC dependent services. Due sometime this year is Apple’s new version of iOS. Apple should not remain unaware of the variety of things that Dropbox, Amazon and Google, etc. are doing with the cloud. As of the present situation, Apple has not made its mark positively here.
2. Social: Apple has not been so social except with Ping, the social network based around iTunes music and GameCenter, the social gaming service. Not being so social can cost Apple in the long run. But this could be overcome in the next version of iOS.
3. The living room: The new Apple TV has a small upgrade with live video streaming for MLB and NBA games, but it still does not make it a strong product as it has limited video choices with no threat of high competition. To improve on the situation it has to decide between being a good platform and being a prominent content seller.
Different products from Apple
