India is being tipped to overtake the US and the Latin American country to become the planet’s largest collection of Facebook users by 2015.
India currently has 57 million registered Facebook members, putting it some distance behind the US (157 million) and narrowly below Brazil (59 million) — according to Socialbakers — but India has barely scratched the service of its online potential, and could bring hundreds of millions of its population online in the coming years.
Speaking to CNBC, Gartner analyst Shalini Verma predicted that a change of order will take place before the end of 2015, driven by a continued growth in mobile-based Web access:
India could overtake the United States in the next three years. Last year, Facebook users in India doubled. Growth will be driven by mobile Internet users in second- and third-tier cities.