Now a days people are always talking, O My God! “I got 40 likes the photo I posted yesterday on facebook fan page!” Okay, that’s fine, but does this picture follows the editorial line of the company? “You do not understand, I had 40 likes and 50 shares! . “Here is an article that will show you that the number of likes, comments, or share a photo is not always a good indicator of performance for your page. Read on for all those who think I’m crazy.
Like a picture on a page, that’s fine. It helps the famous Mobile Phone Companies that determines the content to be seen by users in their news feeds. This indicator depends on the commitment of members of facebook. For example, over the publication will appear in news feeds. It helps create a community, people who will commit and who want to interact with your page. In addition, statistics publications Facebook more impressive not to mention it to drop into a conversation. The real question you should ask yourself is much more: “Is this publication good for my brand? “
It is especially tempting when your page is focused on promoting your website. People are less interested in clicking on links to your website as links to funny pictures. By cons, ask yourself what will bring the most to your company at the end of the day. Remember, a Facebook user does not have to be a fan of your page to share a photo or love. When an image becomes “viral”, this does not necessarily translate into an increase in fans
It’s easy to have likes on Facebook: just post a photo of a cat. Everyone loves cats, it’s a proven fact. Now, is that your brand has a link with cats? Is your brand a link with quite strange, but Oh how funny, you’re going to publish?
You want to publish a photo of cat? Here are some ways:
Pharmacy: Photo of a cat coughing “Here is one that would need to consult one of our branch pharmacists’ experts”
Library: Photo of a cat that reads “Everyone loves it read!”
Be careful! It is rarely advisable to publish photos or unusual cutes repeatedly, even if they are tailored to your page.
Again, take advantage of this scheme will affect your long-term brand. It’s fine the likes, but a presence on Facebook, it is anything but a race statistics. Always remember that a Facebook page can be a channel of communication as important as television, and should always convey the brand image.