BrandYourself built a database of organizations’ publicly-available IP addresses in order to create the feature. They use it to match IP addressees of profile visitors with the companies that own those addressses.
Visitors most frequently reach BrandYourself profiles through Google, but the feature works the same way if visitors reach a user’s profile from another search engine or website.
The system isn’t foolproof. While it’s easy to track down IP addresses for large organizations, many smaller companies won’t be listed. The feature is more a way for BrandYourself to keep users engaged than it is a core part of its product.
Ambron’s free product is a step-by-step dashboard that helps users optimize up to three links they want to push up in search results for their names. Because linking out and in are factors in how Google ranks pages, part of this process includes creating a profile page where users can link to all their other online profiles.
Since launching in March, Ambron says the site has signed up 25,000 users — 80% of whom have set up profiles. About 1,000 users have subscribed to a $10-per-month premium product that allows them to optimize unlimited links.