Can you decide in which category of iPhone owner do you fall into; the one which uses Wi-Fi a lot or not? There is an interesting new study by comScore which has found iPhone owners to be using Wi-Fi twice more likely than the ones using Android. The reason being that most Android users do not use Wi-Fi as much as iPhone users mostly do. Android users prefer their own mobile networks whenever they feel a need to browse the internet.
The study however is not a general way to represent a global specimen, but based on users of smartphones in America only. In terms of percentage, 29% of iPhone owners use mobile networks, while 68% of the Android users are on it. Comparatively, 71% of the iPhone owners use Wi-Fi and only 32% of the Android users are into it. This only shows where the trend for the advertisers must head to.
However, in the U.K., Wi-Fi is big with Android users, but at the same time, it is huge with iPhone users too, who also use mobile networks equally. It then goes down to habit of browsing the internet basically or it could be about the strength of the Wi-Fi connection and mobile networks’ services in these two regions which creates the difference.
According to comScore, mobile networks in the U.K. are slower as compared to the U.S., which leads British Android users to make use of their Wi-Fi more than their U.S. counterparts. Also with the services of 4G LTE available, the internet connectivity is faster for the U.S. iPhone users, but the same thing for Android users can be a bit tricky because of the way it processes.