Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Pinterest is managed by Cold Brew Labs, a team based in Palo Alto, California. The website has proven especially popular among women. The site’s founder is Ben Silbermann, of West Des Moines, Iowa.
Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. The site proceeded to operate in invitation-only open beta. Later, the site made registration possible after an email request.
On August 16, 2011, Time magazine listed Pinterest in its “50 Best Websites of 2011″ column. Pinterest is similar to earlier social, image bookmarking systems based on the same principle, such as David Galbraith’s 2005 project Wists. In December 2011, the site became one of the top 10 largest social network services, according to Hitwise data, with 11 million total visits per week.
The Pinterest app for iPhone was last updated in February 2012.