When a user does Google search he or she gets relevant ads from Google relevant to that search query. This is how Google delivers relevant ads to people and generate revenues for itself from advertisers. Google recently blogged about making ads better for everyone. Through this, Google suggested how advertisers can make safe ads which are both relevant and profitable.
Especially, avoiding spam is important. Google passes ads through its own process of evaluation after which it removes ads which have malware and can spread spam. To make these ads better for users, Google has spent millions on the system annually.
Thus, Google claims that “bad ads” have declined 50% within a year from 2010 and in 2011, users had better ads to click on. It removed around 130 million of these malware ads. Hence, the ads are now in short more clickable.
Google has come up with the following improvements:
- Improved “query watch” for counterfeit ads: While anyone can report counterfeit ads, we’ve widened our proactive monitoring of sensitive keywords and queries related to counterfeit goods which allows us to catch more counterfeit ads before they ever appear on Google.
- New “risk model” to detect violations: Our computer scanning depends on detailed risk models to determine whether a particular ad may violate our policies, and we recently upgraded our engineering system with a new “risk model” that is even more precise in detecting advertisers who violate our policies.
- Faster manual review process: Some ads need to be reviewed manually. To increase our response time in preventing ads from policy-violating advertisers, we sped up our internal processes and systems for manual reviews, enabling our specialists to be more precise and fast.
- Twenty-four hour response time: We aim to respond within 24 hours upon receiving a reliable complaint about an ad to ensure that we’re reviewing ads in a timely fashion.