This might come as a surprise, but there are internet users in Pakistan who are not comfortable using any social networking site. A country where there are active bloggers with a strengthened voice to express their opinions, Pakistan is lagging behind in having a say when it comes to social networking platforms as less than a quarter of the internet users have joined any of the social networking sites.
There are many websites which are operating quite successfully from within Pakistan and have international reach too, but when considered and compared with the huge population mass of the country, it is a small figure. Even when compared with other neighbouring countries in South Asia, Pakistan lacks its presence on social media. According to a report, there are fewer than 20% internet users via mobile devices. This is interesting because mobile devices fare really well in terms of customer market and the telecom sector of Pakistan is one of the better ones.
There is a lot of Pakistani diaspora which has not been accounted for in this report and its survey, and they do make a large chuck of educated class in Pakistan, which is both well-informed and concerned for the country’s better future. But why there is such a little presence on one of the most effective platforms this world has seen is still a big question. This low level of social network penetration has to change real soon, because it is about time this happens.