Nokia Pakistan recently announced that Arif Shafique, previously Head of Sales, Nokia Pakistan and Afghanistan has been promoted to the position of General Manager (GM), Nokia Pakistan and Afghanistan. Backed by more than four years of experience with in Nokia Pakistan, coupled with his overall 20 years of work experience, Arif has an in-depth understanding of company’s critical management processes and is one of the few employees to have been associated with the company since its inception in Pakistan.
During his tenure at Nokia, Arif has shown consistently remarkable performance and has made substantial contribution to company’stop-line as well as bottom-line growth. He played a key role in taking Nokia brand to the next level in Pakistan, helping the overall telecom sector to flourish in the process as well. Under his able leadership, Nokia has achieved several notable milestones in Pakistan, most important of them being record-breaking sales last year. As Head of Sales, Arif has not just been developing sales strategies and having them implemented to achieve ambitious targets but also has a clear understanding of the market in which Nokia operates. With his strong analytical skills, Arif is well-versed with ins and outs of Nokia business. Considered a man of action, Arif has full command over critical business areas putting him in the right spot to achieve flawless execution and ensure that everyone in his team is on the same page when comes to understanding overall company vision and mission.
Sharing his thoughts on this achievement, Arif Shafique said, “I am pleased with being assigned the task to manage one of the biggest Brands in Pakistan. I’m certain that with the support of my team we will achieve some great new milestones. Nokia is the most loved brand in Pakistan and we will continue to meet and exceed expectations of Pakistani consumers. Our contribution to the industry growth and environmental initiatives in the Country will continue while we do our business of CONNECTING PEOPLE”.
Arif started his career in 1991 from Paktel Limited in the field of Direct Sales which proved to be a stepping stone in his career.Paktel being the leading telecom company of its time in Pakistan gave Arif an adequate level of exposure to Pakistan’s Telecom Industry and helped him learn what drives it. He later worked at senior positions with a number of leading organizations such as Mobil Askari Lubricants and APL – a global transportation and logistics company in shipping and eventually joined Nokia Pakistan in 2007.