Children’s Food Choices Are Influenced by Cartoon Branding

Posted on Jan 23 2012 - 1:47pm by Sidrah Zaheer

Marketing surely does has an impact and sometimes it is not for good reasons. According to a study from the University of Pennsylvania, advertising of cartoon characters on children’s food has an impact on what they prefer to eat. Such depiction of Dora the Explorer or Shrek makes children choose food with their favourite cartoon character rather than what taste they want to eat or what is healthy for them. The further details of the study are published in Archives of Pediatrics and Adolescent Medicine.

The reason for such selection is their visual connection with the product. Trade characters are used to assist children in identifying various products, which means a visual tip for them to recall. The worst thing is that those who are the most popular cartoon characters make it to the worst product lacking in any nutritional value. Making healthy food choices since childhood will make them lead a healthy lifestyle as adults too.

Hence, children should be made aware that anything sugary and smelling good with attractive covering is not necessarily good for them. This nurturing of children should be done by parents from an early age so that even when they are growing up watching their favourite cartoon characters and buying franchise products, like notebooks, pens, colour pencils, bags, etc., they should understand the difference between these things, which are alright to choose based on their favourite cartoon characters and food, which should always be a choice about health.

Cartoon branding

Cartoons on children's food influence their choice of eating

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